Business Administration and Sales




The goal of Business Administration and Sales is to use theoretical economic, managerial and marketing disciplines to acquire the skills needed by every manager in an international environment, while understanding the operation of companies on the domestic and international level. Specialised courses provide a deeper understanding of fields such as marketing, management, marketing communication, PR, marketing research or social communication.

The programme is based on combining theoretical and practical skills. Lecturers often use case studies or interactive management games to allow students to have an in-depth understanding of the given issue. Students gain practical managerial skills not only during their compulsory internships in domestic or foreign companies engaged in international trade, but also in terms of courses which include regular meetings with experts from the field.

The fifth semester includes a compulsory internship to increase the employment opportunities of graduates. Students most often choose ŠKODA AUTO for their internships as well as other partner companies of ŠKODA AUTO University or foreign companies, primarily within the Volkswagen Group, with the support of the Erasmus+ programme.

Under the Erasmus programme, students can also spend one or two semesters at one of more than 30 partner universities or in one of the Volkswagen Group companies. ŠKODA AUTO University also offers very interesting projects outside of Erasmus allowing students to choose from destinations such as China, India, South Korea or the USA for their foreign stays.

Graduates can further expand their knowledge and skills in a follow-on Master’s degree programme Marketing Management in the Global Environment. Given the extensive and comprehensive foundation of all Bachelor’s programmes, students will be ready to study other Master’s degree programmes offered by the school as well.

The programme is designed for analytically inclined students who would like to gain an insight into corporate processes on national and international level.



Study plan

Complete information about the admission procedures and conditions required for admission HERE.

Graduate profile

Graduates of Business Administration and Sales possess a comprehensive set of interconnected and detailed knowledge of business management, international trade, marketing communication and business communication. Thanks to courses such as rhetoric, graduates are also able to argue and communicate in a team, becoming valuable members of any department.

Graduates of the field possess knowledge and skills in the area of theoretical and applied sciences such as theoretical economics, accounting and financial management, business law, taxation, marketing, management, theory of statistics and economic statistics, but also ICT working knowledge and the knowledge of two foreign languages. Other skills include extensive social competencies related particularly to communication and presentation as well as teamwork.

The appropriate combination of technical and economic knowledge, which graduates possess, allows them to apply the knowledge practically, differentiating them from graduates of other universities with a similar focus.
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Employment opportunities

Graduates of the field will find employment especially in positions of specialists and managers in export and import departments, departments of marketing research, communication or in corporate projects related to international activities.

Graduates work in positions such as:

purchasing specialist; sales specialist; product marketing specialist; HR marketing specialist; marketing communication specialist; corporate communications specialist (PR department, press department).